Information Line (Freephone)
Telephone 0808 808 0123
Textphone 0808 808 9000
informationline@rnid.org.uk
Telephone 0808 808 0123
Textphone 0808 808 9000
informationline@rnid.org.uk
RNID: For deaf and hard of hearing people.
Nokia
As part of a wider partnership with RNID, Nokia (external link, opens new browser window) agreed to sponsor RNID’s "Technology Needs" survey.
The aim of the survey was to:
- identify everyday situations where deaf and hard of hearing people experience difficulty
- highlight where technology solutions can deliver tangible benefits
- gauge how deaf and hard of hearing people rate the relative importance of different characteristics of potential technology solutions.
By acquiring the sponsorship rights to this survey, Nokia secured brand exposure with deaf and hard of hearing people throughout the UK. This was achieved, in the main, through branding on the survey (which was mailed to 30,000 people), RNID’s website and our One in Seven magazine.
This sent a powerful message about Nokia’s interest in the needs of deaf and hard of hearing people. Nokia had the opportunity to insert a question of its own into the survey and had access to the results before they were published.
