This poses a particular problem for younger age groups. Recent research conducted by RNID found that 39% of 18-24 year olds normally listen to their personal stereo for an hour a day or more (Whereas only 18% of 25 – 30 year olds do).

RNID’s research also shows that as many as 42% of people who listen to their personal stereo regularly (an hour a day on average) already believe that they listen to music too loudly on their personal stereo. Only 14% already try not to turn up the volume on their personal stereo to drown out the background noise.

Brian Lamb, Director of Communications at RNID said: "This research from Sydney completely supports RNID’s own findings. RNID has been concerned for some time that many people are turning up the volume on their personal stereos to levels that could create hearing loss in the long term. This is precisely the case when attempting to drown out unpleasant noise from traffic and on the tube.

"There is a danger that long-term use at high volume will permanently damage people’s hearing. RNID’s Don’t Lose the Music Campaign urges people to be aware of the risks so they can continue to enjoy music for longer. Protective filters for in-ear headphones are available from many high street stores and regular breaks should be taken from listening to personal stereos."

Young people today are facing enormous exposure to noise in their social lives which prompted RNID to launch the Don’t Lose the Music Campaign which highlights the risks to hearing from over-exposure to loud music in clubs, at concerts and from using personal stereos - some of the most popular leisure pursuits amongst 18-30 year olds.

The Don’t Lose the Music Campaign aims to encourage young people to adopt a 'safe listening' approach by getting them to: