RNID: For deaf and hard of hearing people.

Exposure to loud music is guaranteed to damage hearing over time (2). But research by the UK's deafness and hard of hearing charity RNID shows that young people are reluctant to wear earplugs because they look too 'medical,' are aesthetically unappealing, socially unacceptable and only available on specialist websites (3).

RNID has joined forces with leading design consultancies to award internships to industrial design students who produce the most exciting designs (4).

Emma Harrison, RNID's Head of Campaigns, said: "We think young people should be able to make informed choices about the exposure to loud noise. If you use condoms, slather on suncream or wear a bike helmet when you cycle, why not wear earplugs and protect your ears from the risk of permanent damage?"

Most young people think they don't need to wear earplugs, but good quality earplugs don't block your hearing. They attenuate the sound – meaning that the decibel level reaching your ear is reduced, while you can still hear the music you are listening to.